The day started with a live acoustic set in our tent from ‘Sound of Guns’ - a brilliant 5 piece act from Liverpool. Link to come soon but needless to say, it was fantastic. Even though we had the whole of the main stage blasting at us, they battled on and belted out a great set. From then on the…
(Source: interninsider)
The free drink did not go as I expected. Quick tip to everyone out there - do NOT go crazy around workmates, even if it is in a really friendly atmosphere. There will be comments and teasing the next morning, and the only response is to sit there in a pit of your own shame.
Having said that,…
(Source: interninsider)
Hi everyone, there was a lovely post explaining all all about how this blog worked, and why it was created - however it’s been lost in tumblr cyberspace, and I have NO idea how to get it back. So hey, I’m the Monster intern and I’m blogging to tell you guys what my internship is like and what you…
(Source: interninsider)
why twitter? here’s a quick video which explains the draw of twitter to everyday people. simple enough not to be condescending. if you’re a sceptic - give it a watch (to those of you directed here by twitter can probably skip this video)
CMO.com released an updated version of their Social Landscape chart for 2011 that gives a great overview of some of the largest and most popular social networks. It breaks down Facebook, Twitter, LinkedIn and more, and discusses the benefits each network has for your business. This is great information if you are just starting to build or are currently reviewing your social marketing strategy!
See the enlarged PDF (including additional platforms) here: The Social Landscape 2011
even the big companies are still getting it wrong - see below to see clear examples of how commercial social media can be poorly executed by people who don’t have the correct strategy.
“As part of the study by internet firm Auros, the UK’s top 25 retailers were measured on their responsiveness level to customers across Facebook, Twitter, YouTube and branded blogs, with each being allocated a score out of 100.
Retailers scored just 10% on average, with even the retailers at the top of the table – Thomas Cook (32%), easJet (24%) and Debenhams (22%) – failing to score anywhere near top marks.
Only 52% of retailers have a blog on their website and 12% a YouTube channel.
As with Twitter and Facebook, the research claims the retailers are using social networks as marketing channels, rather than using them to properly engage and enter into dialogue with both existing and prospective customers.
The research also found that responsiveness on YouTube and on company blogs was low, with none of the retailers responding to questions posted in the comments section of blog posts or videos.
‘It is clear that retailers see the benefit of being active on social networks,’ said Dominic Mills, MD at Auros. ‘But too many are simply ignoring the fact that you have to be social and engage with users on these channels.
‘While brands need to monitor what is being said about them, they need to be confident about responding.
‘Companies that use these social channels to get closer to their customers and prospects will increase brand advocacy and generate more bottom line revenue.’
This article was first published on prweek.com”
if only there was a professional service, which offered social media services at a reasonable price to small businesses.
if only.
Great article to argue the case of social media for the sceptics.
Google launches a site to send automatically translated messages to Japan (via Maria Popova aka Brain Picker)
Loads of you may be familiar with the photo sharing site Flickr, it was pretty popular back in the day, and for serious photography impresarios it still is. The lure of selling a picture on a whim while sharing it with millions is a serious draw.
However, the arena has changed over the last 5 years - while Flickr has not.
The advent of Facebook’s photo uploading capabilities, and the evolution of camera phones (and their ‘arty’ photograph filter apps) have led Flickr in a niche position, within a large Market.
Apps such as instagram now allow you to upload pictures from your phone straight to your Flickr account - but that still doesn’t change the fact that noone looks at their Flickr. Where instagram is missing the trick is by not occupying that social space.
The lure of sharing photos is not just to revel in your artistry, but also to share your real world experiences in a very open way. A picture demonstrates 700 words (something to that effect), and people do not have the time nowadays to write 700 words (as sad as that may be). Facebook can’t take this space, as noone will care about the plight of an amateur showoff - it’s reserved for snapshots of clubbing nights, holidays and day excursions.
Photo editing apps such as hipstamatic/instagram are the next step in the field, don’t be surprised to see their ‘community’ features and interface completely revamped within the next few months as they realise the potential that adding gravitas to a benign photo brings.
